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The DNA of customer experience : how emotions drive value

Shaw, Colin

The DNA of customer experience : how emotions drive value by Colin Shaw - New York: Palgrave Macmillan 2007 - xx, 166p., ind. 24 cm x 16 cm - ACHE management series .

ISBN: 9780230500006

Subjects--Topical Terms:
customer relations
emotions

Dewey Class. No.: 658.812 / SHA

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