Normal view MARC view ISBD view

Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game

Sinha, Indrajit

Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game by Indrajit Sinha and Thomas Foscht - New York: Palgrave Macmillan 2007 - xiv, 198p., ind. 24 cm x 16 cm

ISBN: 9780230507548

Subjects--Topical Terms:
anti-marketing
marketing psychological aspects
marketing social aspects

Dewey Class. No.: 658.80019 / SIN

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)