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Enduring success : what top companies do differently

Bailom, Frank

Enduring success : what top companies do differently by Frank Bailom, Kurt Matzler and Dieter Tschemernjak - New York: Palgrave Macmillan 2007 - x, 204p., notes, bib., ind. 24 cm x 16 cm

ISBN: 9780230550643

Subjects--Topical Terms:
case studies
corporate culture
customer value competition
executives
IMP model
industrial management
market orientation
success in business
top management

Dewey Class. No.: 658.409 / BAI

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