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The global brand : how to create and develop lasting brand value in the world market

Hollis, Nigel

The global brand : how to create and develop lasting brand value in the world market by Nigel Hollis - New York: Palgrave Macmillan 2008 - xvii, 254p., app., notes, ind. 24 cm x 16 cm

ISBN: 9780230606227

Subjects--Topical Terms:
brand name products
branding marketing
business efficiency
global brands
global economy
local consumer

Dewey Class. No.: 658.827 / HOL

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