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The idea writers : copywriting in a new media and marketing era

Iezzi, Teressa

The idea writers : copywriting in a new media and marketing era by Teressa Iezzi - New York: Palgrave Macmillan 2010 - 213p., notes, ind. 23 cm x 16 cm

ISBN: 9780230613881

Subjects--Topical Terms:
adverising copy
advertising
copywriting
marketing
new media

Dewey Class. No.: 659.144 / IEZ

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