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Hooked : how to build habit-forming products

Eyal, Nir

Hooked : how to build habit-forming products by Nir Eyal and Ryan Hoover - London: Penguin Books Ltd 2014 - 242p., app. 20 cm x 13 cm

ISBN: 9780241184837

Subjects--Topical Terms:
action
case study
consumer behaviour
consumers' preferences
habit zone
investment
new products
psychological aspects
trigger
variable reward

Dewey Class. No.: 658.575 / EYA

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