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The Marketing of Sport

Beech, John (ed.)

The Marketing of Sport - Harlow: Pearson Education Limited, 2007. - xviii, 555 p., abb., glo., ind. 25 cm x 19 cm

ISBN: 9780273688266

Subjects--Topical Terms:
marketing
sport marketing

Dewey Class. No.: 796.0698 / THE

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