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Marketing communications : interactivity, communities and content

Fill, Chris

Marketing communications : interactivity, communities and content by Chris Fill - 5th ed. - Harlow: Pearson Education 2009 - xxxvii, 958 p., glo., ind. 27 cm x 20 cm

ISBN: 9780273717225

Subjects--Topical Terms:
communication
marketing
marketing channels
sales promotion
sponsorship

Dewey Class. No.: 658.802 / FIL

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