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Fundamentals of retailing and shopper marketing

Fundamentals of retailing and shopper marketing by Jan Hillesland, Thomas Rudolph, Jan Niklas Meise, Odd Gisholt, Alf Bendixen, Truls Fjeldstad, Jens Nordfalt and Jesper Clement - London: Pearson 2013 - xvi, 340p., notes, ref., ind. 27 cm x 20 cm

ISBN: 9780273757399

Subjects--Topical Terms:
brand architecture
marketing
marketing discpline
packaging
packaging design
pricing
product portfolio
retail trade
shopper marketing

Dewey Class. No.: 658.87 / FUN

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