Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Thomas, Andrew R. (ed.)
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers - New Delhi: Macmillan India Ltd. 2008 - xiv, 218p., notes, ind. 23 cm x 16 cm
9780275992231
adaptation and innovation
competitor analysis
consumer behavior
creative marketing communications
customer analysis
data mining and profiling
differentiating and positioning
direct marketing
direct marketing channels
environmental analysis
ethics and professionalism
fulfillment and service
management
marketing
measurement and assessment
target marketing
target marketing
unique value proposition
658.872 / DIR
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers - New Delhi: Macmillan India Ltd. 2008 - xiv, 218p., notes, ind. 23 cm x 16 cm
9780275992231
adaptation and innovation
competitor analysis
consumer behavior
creative marketing communications
customer analysis
data mining and profiling
differentiating and positioning
direct marketing
direct marketing channels
environmental analysis
ethics and professionalism
fulfillment and service
management
marketing
measurement and assessment
target marketing
target marketing
unique value proposition
658.872 / DIR