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Marketing in the 21st century : interactive and multi-channel marketing

Keillor, Bruce D. (ed.)

Marketing in the 21st century : interactive and multi-channel marketing - Westport: Praeger Publishers 2007 - Vol. 2, ix, 273p., ind. 24 cm x 16 cm - Praeger perspectives .

ISBN: 9780275992774

Subjects--Topical Terms:
b2b integrated marketing
borderless marketing systems
digital marketing
guerilla direct
marketing
multi-channel marketing research
online shoppers in the European Union

Dewey Class. No.: 658.8 / MAR

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