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Marketing in the 21st century : integrated marketing communication

Keillor, Bruce D. (ed.)

Marketing in the 21st century : integrated marketing communication - Westport: Praeger Publishers 2007 - Vol. 4, ix, 305p., ind. 24 cm x 16 cm - Praeger perspectives .

ISBN: 9780275992798

Subjects--Topical Terms:
celebrity branding
marketing
marketing biggest challenge
marketing to children
product for seniors
product life cycles
sales promotions
sponsorship

Dewey Class. No.: 658.8 / MAR

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