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Marketing mavens

Capon, Noel

Marketing mavens by Noel Capon - 1st ed. - New York: Crown Business 2007 - x, 307p., app., ind. 24 cm x 16 cm

ISBN: 9780307354099

Subjects--Topical Terms:
create customer value
customer relations
execution in marketing
identifying opportunities
marketing
matching markets
measuring enterprise
new market model
relationship marketing
segmenting to find the sweet spots
structure systems

Dewey Class. No.: 658.8 / CAP

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