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Zag the number-one strategy of high-performance brands : a whiteboard interview

Neumeier, Marty

Zag the number-one strategy of high-performance brands : a whiteboard interview by Marty Neumeier - Berkeley: New Riders 2007 - 178p., ind. 20 cm x 13 cm

ISBN: 9780321426772

Subjects--Topical Terms:
brand name products
planning
product differentiation

Dewey Class. No.: 658.827 / NEU

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