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Mobile marketing management : case studies from successful practices

Hua, Hongbing

Mobile marketing management : case studies from successful practices by Hongbing Hua - 1st ed. - New York: Routledge/ Productivity Press 2019 - xiii, 444p., bib. 28 cm x 22 cm

ISBN: 9780367141059

Subjects--Topical Terms:
internet marketing
management
mobile commerce

Dewey Class. No.: 658.872 / HUA

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