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Marketing the sports organisation : building networks and relationships

Ferrand, Alain

Marketing the sports organisation : building networks and relationships by Alain Ferrand and Scott McCarthy - New York: Routledge 2009 - xx, 297p., note, ref., ind. 23 cm x 15 cm

ISBN: 9780415453301

Subjects--Topical Terms:
British Judo
case study
marketing
relationship marketing strategy
societies
sports
sports administration

Dewey Class. No.: 338.4379606 / FER

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