Normal view MARC view ISBD view

Qualitative research methods in public relations and marketing communications

Daymon, Christine

Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Hollway - 2nd ed. - New York: Routledge 2011 - xi, 397p., app., glos., ref., ind. 24 cm x 16 cm

ISBN: 9780415471183

Subjects--Topical Terms:
corporation
marketing research
public relations
qualitative research
research methodology

Dewey Class. No.: 659.2072 / DAY

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)