Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
Emarketing excellence : planning and optimizing your digital marketing by Dave Chaffey and PR Smith - 4th ed. - New York: Routledge 2013 - xxi, 613p., glos., ind. 25 cm x 19 cm
9780415533379
digital marketing
e marketing
e-CRM
e-customers
e-models
e-planning
managing digital marketing
site design
social media marketing
traffic building
658.872 / CHA
Emarketing excellence : planning and optimizing your digital marketing by Dave Chaffey and PR Smith - 4th ed. - New York: Routledge 2013 - xxi, 613p., glos., ind. 25 cm x 19 cm
9780415533379
digital marketing
e marketing
e-CRM
e-customers
e-models
e-planning
managing digital marketing
site design
social media marketing
traffic building
658.872 / CHA