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Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp - 4th ed. - Orlando: The Dryden Press 1997 - xxiv, 589p., glos., ind. 26 cm x 21 cm

ISBN: 0030103525

Subjects--Topical Terms:
advertising management
concept
environment
integrated marketing communications
personal selling
practice
sales promotion management
supportive marketing communications tools
target

Dewey Class. No.: 659.1 / SHI

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