Brand journalism
Bull, Andy
Brand journalism by Andy Bull - Oxon: Routledge 2013 - ix, 277p., ind. 23 cm x 15 cm
9780415638104
advertising
brand journalism strategy
branding
marketing
social media monitoring
webinars
658.827 / BUL
Brand journalism by Andy Bull - Oxon: Routledge 2013 - ix, 277p., ind. 23 cm x 15 cm
9780415638104
advertising
brand journalism strategy
branding
marketing
social media monitoring
webinars
658.827 / BUL