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Positioning the brand : an inside-out approach

Riezebos, Rik

Positioning the brand : an inside-out approach by Rik Riezebos and Jaap van der Grinten - London: Routledge 2012 - xv, 191p., app., bib., ind. 22 cm x 14 cm

ISBN: 9780415665193

Subjects--Topical Terms:
brand architecture
brand name products
branding
corporate identity
marketing
product management

Dewey Class. No.: 658.827 / RIE

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