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The evolution of integrated marketing communications : the customer-driven marketplace

Schultz, Don E.

The evolution of integrated marketing communications : the customer-driven marketplace - Oxon: Routledge, 2011. - viii, 134 p., ind. 25 cm x 18 cm

ISBN: 9780415668927

Subjects--Topical Terms:
IMC
marketing
marketing communication
marketplace

Dewey Class. No.: 658.802 / SCH

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