Marketing and managing tourism destinations
Morrison, Alastair M.
Marketing and managing tourism destinations by Alastair M. Morrison - Abingdon: Routledge 2014 - xxxiii, 596p., ind. 24 cm x 17 cm
9780415672504
communiations and promotion
destination planning
governane and leadership
leisure travel markes
management
management and concepts and roles
marketing
product development
research
stakeholder
team building
tourism
910.688 / MOR
Marketing and managing tourism destinations by Alastair M. Morrison - Abingdon: Routledge 2014 - xxxiii, 596p., ind. 24 cm x 17 cm
9780415672504
communiations and promotion
destination planning
governane and leadership
leisure travel markes
management
management and concepts and roles
marketing
product development
research
stakeholder
team building
tourism
910.688 / MOR