Marketing and managing tourism destinations

Morrison, Alastair M.

Marketing and managing tourism destinations by Alastair M. Morrison - Abingdon: Routledge 2014 - xxxiii, 596p., ind. 24 cm x 17 cm

9780415672504


communiations and promotion
destination planning
governane and leadership
leisure travel markes
management
management and concepts and roles
marketing
product development
research
stakeholder
team building
tourism

910.688 / MOR
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