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Promotional culture and convergence : markets, methods, media

Powell, Helen (ed.)

Promotional culture and convergence : markets, methods, media - New York: Routledge, 2013. - x, 238p., ind. 23 cm x 15 cm

ISBN: 9780415672801

Subjects--Topical Terms:
branding
changing relationship between media and marketing
cinema
interactive marketing
internet advertising
marketing
promotional industries
public relations perspactive

Dewey Class. No.: 658.8 / PRO

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