Social marketing : from tunes to symphonies
Hastings, Gerard
Social marketing : from tunes to symphonies by Gerard Hastings and Christine Domegan - 2nd ed. - New York: Routledge 2014 - xxiv, 526p., app., ind. 25 cm x 18 cm
9780415683739
case studies
competitive analysis
critical marketing
ethical issues
social marketing
658.8 / HAS
Social marketing : from tunes to symphonies by Gerard Hastings and Christine Domegan - 2nd ed. - New York: Routledge 2014 - xxiv, 526p., app., ind. 25 cm x 18 cm
9780415683739
case studies
competitive analysis
critical marketing
ethical issues
social marketing
658.8 / HAS