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The handbook of brand management scales

Zarantonello, Lia

The handbook of brand management scales Lia Zarantonello and Veronique Pauwels-Delassus - 1st ed. - New York: Routledge 2016 - xix, 309p., ind 24 cm x 16 cm

ISBN: 9780415742962

Subjects--Topical Terms:
consumer behaviour
management
manuals
marketing research
scaling
statistical methods

Dewey Class. No.: 658.827 / ZAR

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