The Routledge companion to contemporary brand management
Riley, Francesca Dall'Olmo (ed.)
The Routledge companion to contemporary brand management - New York: Routledge, 2016. - xxxii, 583p., ref., ind. 25 cm x 18 cm - Routledge companions in business, management and accounting .
9780415747905
branding
communication in marketing
internet
management
social responsibility of business
658.827 / THE
The Routledge companion to contemporary brand management - New York: Routledge, 2016. - xxxii, 583p., ref., ind. 25 cm x 18 cm - Routledge companions in business, management and accounting .
9780415747905
branding
communication in marketing
internet
management
social responsibility of business
658.827 / THE