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Consumer behavior knowledge for effective sports and event marketing

Kahle, Lynn R. (ed.)

Consumer behavior knowledge for effective sports and event marketing - New York: Routledge, 2012. - xxxiv, 314p., ref., ind. 23 cm x 15 cm

ISBN: 9780415873581

Subjects--Topical Terms:
communication in marketing
consumer behavior
marketing
special events
sport consumption
understanding consumer segments

Dewey Class. No.: 796.0698 / CON

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