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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach by Marcos Fava Neves, Luciano Thome' e Castro and Matheus Alberto Co - New York: Routledge 2010 - xiii, 127p., bib., ind 23 cm x 15 cm

ISBN: 9780415873772

Subjects--Topical Terms:
competition
industrial management
marketing
marketing planning
strategic planning

Dewey Class. No.: 658.802 / CAS

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