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How audiences decide : a cognitive approach to business communication

Young, Richard O.

How audiences decide : a cognitive approach to business communication by Richard O. Young - New York: Routledge 2011 - xiii, 398p., ref. 25 cm x 18 cm

ISBN: 9780415879002

Subjects--Topical Terms:
aids to audience decision making
audience decision making expertise
business communication psychological aspects
emotional decision making
emotions in audience decision making
heuristics
understanding rational decision making

Dewey Class. No.: 658.4 / YOU

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