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Advertising theory

Rodgers, Shelly (ed.)

Advertising theory - New York: Routledge, 2012. - xxix, 614p., glos., ind. 22 cm x 15 cm

ISBN: 9780415886628

Subjects--Topical Terms:
advertising
children
creativity organisation
political advertising
psychological processes
social media

Dewey Class. No.: 659.101 / ADV

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