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Mediawriting : print, broadcast, and public relations

Whitaker, W. Richard

Mediawriting : print, broadcast, and public relations by W. Richard Whitaker, Janet E. Ramsey and Ronald D. Smith - New York: Routledge 2012 - xix, 380p., ind. 23 cm x 19 cm

ISBN: 9780415888035

Subjects--Topical Terms:
advertising copywriting
authorship
basic news stories
communication theory
legal consideration
mass media
radio and television
research in communication
writing and editing

Dewey Class. No.: 808.066302 / WHI

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