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CRM : the foundation of contemporary marketing strategy

Baran, Roger J.

CRM : the foundation of contemporary marketing strategy by Roger J. Baran and Robert Galka - New York: Routledge 2014 - ix, 393p., notes, ind. 24 cm x 18 cm

ISBN: 9780415896573

Subjects--Topical Terms:
CRM evaluation
customer data development
customer relations
data management
history
management
marketing strategy
organisation
relationship marketing

Dewey Class. No.: 658.802 / BAR

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