The codes of advertising : fetishism and the political economy of meaning in the consumer society
Jhally, Sut
The codes of advertising : fetishism and the political economy of meaning in the consumer society by Sut Jhally - New York: Routledge 1990 - vii, 225., bib., ind. 24 cm x 16 cm
9780415903530
advertising
anthropology
fetishism
marxism
psychoanalysis
religion
social communication
sociological perspectives
659.1042 / JHA
The codes of advertising : fetishism and the political economy of meaning in the consumer society by Sut Jhally - New York: Routledge 1990 - vii, 225., bib., ind. 24 cm x 16 cm
9780415903530
advertising
anthropology
fetishism
marxism
psychoanalysis
religion
social communication
sociological perspectives
659.1042 / JHA