Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits
Mack, Ben
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits by Ben Mack - New Jersey: John Wiley and Sons, Inc. 2007 - xiii, 242p., app., ind. 21 cm x 13 cm
9780470055762
brand essence
brand misinformation versus back end thinking
branding
creativity on demand
everything communicates
Kama Sutra of marketing
legendary branding
marketing
product management
right target audience
storytelling
structured creativity
658.503 / MAC
Think two products ahead : secrets the big advertising agencies don't want you to know and how to use them for bigger profits by Ben Mack - New Jersey: John Wiley and Sons, Inc. 2007 - xiii, 242p., app., ind. 21 cm x 13 cm
9780470055762
brand essence
brand misinformation versus back end thinking
branding
creativity on demand
everything communicates
Kama Sutra of marketing
legendary branding
marketing
product management
right target audience
storytelling
structured creativity
658.503 / MAC