Herd : how to change mass behaviour by harnessing our true nature
Earls, Mark
Herd : how to change mass behaviour by harnessing our true nature by Mark Earls - New Jersey: John Wiley and Sons, Inc. 2007 - xx, 348p., endnote, ind. 24 cm x 16 cm
9780470060360
co creativity
communication in marketing
consumer behavior
influence
just believe
light the fire
making sense
seven principles of herd marketing
social influence
social interaction
us talk
658.8343 / EAR
Herd : how to change mass behaviour by harnessing our true nature by Mark Earls - New Jersey: John Wiley and Sons, Inc. 2007 - xx, 348p., endnote, ind. 24 cm x 16 cm
9780470060360
co creativity
communication in marketing
consumer behavior
influence
just believe
light the fire
making sense
seven principles of herd marketing
social influence
social interaction
us talk
658.8343 / EAR