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Marketing automation : practical steps to more effective direct marketing

LeSueur, Jeff

Marketing automation : practical steps to more effective direct marketing by Jeff LeSueur - New Jersey: John Wiley and Sons, Inc. 2007 - xiii, 346p., ind. 24 cm x 16 cm - Wiley and SAS business series .

ISBN: 9780470125427

Subjects--Topical Terms:
component details
creating a marketing financials worksheet
customer information
data processing
direct marketing
financial and marketing information integration
improving response
information map
marketing
marketing financials
measuring marketing effectiveness
modeling
optimizing contact strategy
profit and loss fundamentals
relevant marketing automation information
return on investment
strategic marketing

Dewey Class. No.: 658.872 / LES

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