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Accidental branding : how ordinary people build extraordinary brands

Vinjamuri, David

Accidental branding : how ordinary people build extraordinary brands by David Vinjamuri - New Jersey: John Wiley and Sons, Inc. 2008 - xii, 212p., ind. 22 cm x 15 cm

ISBN: 9780470165065

Subjects--Topical Terms:
accidental brand builder
biography
branding
businesspeople
case studies
entrepreneurship
marketing
serendipity
storyteller
United States

Dewey Class. No.: 658.827 / VIN

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