Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
Changing the channel : 12 easy ways to make millions for your business by Michael Masterson and Mary Ellen Tribby - New Jersey: John Wiley and Sons 2009 - xiv, 285p., notes, ind. 24 cm x 16 cm
9780470375020
direct mail
direct print
DRM
event marketing
joint ventures
marketing channels
marketing management
MCM
multi-channel campaign
online marketing
public relation
radio
search engine marketing
social media
teleconferences
telemarketing
television
658.8 / MAS
Changing the channel : 12 easy ways to make millions for your business by Michael Masterson and Mary Ellen Tribby - New Jersey: John Wiley and Sons 2009 - xiv, 285p., notes, ind. 24 cm x 16 cm
9780470375020
direct mail
direct print
DRM
event marketing
joint ventures
marketing channels
marketing management
MCM
multi-channel campaign
online marketing
public relation
radio
search engine marketing
social media
teleconferences
telemarketing
television
658.8 / MAS