Normal view MARC view ISBD view

A master class in brand planning

King, Stephen

A master class in brand planning by Stephen King - West Sussex: John Wiley and Sons. Ltd. 2007 - xliii, 351p., ind. 25 cm x 17 cm

ISBN: 9780470517918

Subjects--Topical Terms:
advertising
advertising research
brand building
brand name products
brand success
branding
inter media decisions
management
marketing
marketing research
new products

Dewey Class. No.: 658.827 / MAS

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)