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When the headline is you : an insider's guide to handloing the media

Ansell, Jeff

When the headline is you : an insider's guide to handloing the media by Jeff Ansell with Jeffrey Leeson - San Fransisco: Jossey Bass 2010 - xiv,229p., ind.,notes. 23 cm x15 cm

ISBN: 9780470543948

Subjects--Topical Terms:
admit bad news
crafting compelling messages
interviewing in mass media
media messaging toolkit
public relations
publicity
story

Dewey Class. No.: 659.2 / ANS

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