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Brand relevance : making competitors irrelevant

Aaker, David A.

Brand relevance : making competitors irrelevant by David A. Aaker - San Francisco: Jossey - Bass 2011 - xvi, 381p., notes, ind. 24 cm x 16 cm

ISBN: 9780470613580

Subjects--Topical Terms:
automobile industry
brand name products
brand relevance battle
branding
categorizing
consideration
evaluation
food industry
framing
innovative organization
marketing
measurement
technological innovations

Dewey Class. No.: 658.827 / AAK

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