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Advertising and society : an introduction

Pardun, Carol (ed.)

Advertising and society : an introduction - 2nd ed. - West Sussex: John Wiley and Sons Ltd., 2014. - xiii, 296p., ind. 24 cm x 17 cm

ISBN: 9780470673096

Subjects--Topical Terms:
advergames
advertising
children
emerging issues
enternatainment media
hyper niche markets
sex
social responsibility
sporting events
tobacco

Dewey Class. No.: 659.1042 / ADV

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