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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

Salinas, Gabriela

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications by Gabriela Salinas - New Jersey: John Wiley and Sons, Inc. 2009 - xxviii, 420p., ref., ind. 24 cm x 16 cm

ISBN: 9780470740316

Subjects--Topical Terms:
brand equity
brand equity evaluation system (BEES)
brand name products
brandinet
branding
economic perspective
intengible assets
interbrand
marketing
valuation

Dewey Class. No.: 658.827 / SAL

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