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Brand enigma : decoding the secrets of your brand

Bruce, Duncan

Brand enigma : decoding the secrets of your brand by Duncan Bruce and David Harvey - England: John Wiley and Sons Ltd. 2008 - xvi, 328p., ind. 22 cm x 14 cm

ISBN: 9780470779606

Subjects--Topical Terms:
branding challenges
branding marketing
branding realities
business names
corporate image
creative ability business
innovation
organizational effectiveness

Dewey Class. No.: 658.827 / BRU

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