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Winning in the Indian market : understanding the transformation of consumer India

Bijapurkar, Rama

Winning in the Indian market : understanding the transformation of consumer India by Rama Bijapurkar - Singapore: John Wiley and Sons 2008 - xvii, 226p., bib., ind. 23 cm x 15 cm

ISBN: 9780470821992

Subjects--Topical Terms:
consumption
economic conditions, 1947
economics
export marketing
India

Dewey Class. No.: 658.840954 / BIJ

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