DigiMarketing : the essential guide to new media and digital marketing

Wertime, Kent

DigiMarketing : the essential guide to new media and digital marketing by Kent Wertime and Ian Fenwick - Singapore: John Willey and Sons (Asia) Pte. Ltd. 2008 - xiv, 406p., ind. 23 cm x 16 cm

9780470822319


21st century
consumer
digital channels
digital signage
internet marketing
internet media
marketing
media game
new media
social media
strategic planning
television reinvented
viral marketing
web

658.872028546 / WER
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