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Luxury brand management : a world of privilege

Chevalier, Michel

Luxury brand management : a world of privilege by Michel Chevalier and Gerald Mazzalovo - New Jersey: John Wiley and Sons, Inc. 2008 - xiv, 421p., ind. 23 cm x 16 cm

ISBN: 9780470823262

Subjects--Topical Terms:
brand audit
brand lifecycle
client
communication
identity
international distribution
logistics and licensing
luxury brand
luxury industry
luxury sector
managing creation
retailing

Dewey Class. No.: 658.827 / CHE

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