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The gender intelligent retailer : discover the connection between women consumers and business growth

Thomas Yaccato, Joanne

The gender intelligent retailer : discover the connection between women consumers and business growth by Joanne Thomas Yaccato and Sean McSweeney - Canada: John Wiley and Sons 2008 - xxiv, 285p., ind. 24 cm x 16 cm

ISBN: 9780470841020

Subjects--Topical Terms:
communication tools
marketing
psychological aspects
selling
target marketing
women consumer

Dewey Class. No.: 658.804 / THO

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