The executive's guide to enterprise social media strategy : how social networks are radically transforming your business
Thomas, David B.
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business by David B. Thomas and Mike Barlow - New Jersey: John Wiley and Sons, Inc. 2011 - xix, 204p., app., ind. 23 cm x 15 cm
9780470886021
business enterprises
computer networks
economic aspects
internal communications
marketing
media strategy
online social networks
public relations
sales
social enterprise
social media
strategic planning
006.70684 / THO
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business by David B. Thomas and Mike Barlow - New Jersey: John Wiley and Sons, Inc. 2011 - xix, 204p., app., ind. 23 cm x 15 cm
9780470886021
business enterprises
computer networks
economic aspects
internal communications
marketing
media strategy
online social networks
public relations
sales
social enterprise
social media
strategic planning
006.70684 / THO